This is a great post from 37 Signals. Short, sweet and, in my opinion, a concept that a lot of business owners don't want to accept. I have met a lot of people over the last 5 years that want to get into Microsoft or Apple or Nike for the sole purpose of telling other people, "our clients include Microsoft, Apple and Nike". It's an ego requirement for them, not a business requirement. Not that having blue chip clients is a bad thing in and of itself, but most new companies don't have the capacity to operate at the level needed to handle a major client. And if they can pull it off, they are far too revenue dependent on one main cash cow.
With IMA, I decided to double down on small businesses. It's a great feeling to help a small business because you can see the immediate benefits (their life improves) instead of simply watching a companies stock rise. And if it doesn't rise I'd rather have 20 other clients on the list than 1 or 2.
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